Universal Music Group agrees to license songs to gaming service TYGER
Selected recordings and compositions will enter the paid service, while some recordings will be available through its ad-supported tier.
Universal Music Group will supply selected music to TYGER, an AI service that adapts songs to gameplay. The companies said UMG is the first major music company to license music to the service.
The agreement covers recordings and compositions from UMG’s recording and publishing catalogs for TYGER’s paid subscription. A selection of UMG recordings will also be offered to users of its free, advertising-supported service.
Players pick their music, and TYGER adjusts the licensed tracks as events unfold on screen. It operates separately from games, without requiring developers to integrate it. TYGER says the technology behind those adjustments is patented.
According to TYGER, the service supports PC, console and mobile gaming. Its closed beta covers more than 20 games with a combined monthly player base exceeding 540 million, the company said. Its existing library contains more than 400,000 songs, predominantly by independent artists.
UMG said the agreement gives its artists another route to gaming audiences and that it expects music’s role in gaming to expand. TYGER plans to relaunch later this year with the UMG catalog, a revised free tier supported by advertising and a new subscription offering.
